Phil Risher (YouTube Shorts) explains that search is shifting beyond Google to platforms like Instagram, Facebook, YouTube, TikTok, and AI interfaces. He advises home service business owners to create video content answering customers' questions (costs, issues, product/service guides and reviews) so platforms will surface their content, helping build brand recognition and differentiate from competitors.
There's a shift going on in search. Specifically, people are not just going to Google and asking questions anymore. Google is now offering up content that's being created and people are doing searches on other platforms, Instagram, Facebook, YouTube, TikTok, AI, whatever it is. So what can home service business owners do to be able to be shown on all these other platforms? And that is creating content that people are searching for. Specifically questions that your customers are asking. How much does something cost? What's the issues with this? Complete guides and reviews to specific products and services. What you need to be doing is creating content, content that your customers are looking for and posting it as video content. So that way these search engines and social platforms will show your content. One, it's going to help you build brand, but two, it's going to help you stand out from your competition.
