This is a YouTube video titled "search is shifting. #shorts" created in July 2025, featuring a monologue or presentation discussing changes in search behavior and advising home service business owners to create video content that answers customer questions to improve visibility across multiple platforms like Google, Instagram, Facebook, YouTube, TikTok, and AI-based search engines.
There's a shift going on in search. Specifically, people are not just going to Google and asking questions anymore. Google is now offering up content that's being created and people are doing searches on other platforms, Instagram, Facebook, YouTube, TikTok, AI, whatever it is. So what can home service business owners do to be able to be shown on all these other platforms? And that is creating content that people are searching for. Specifically questions that your customers are asking. How much does something cost? What's the issues with this? Complete guides and reviews to specific products and services. What you need to be doing is creating content, content that your customers are looking for and posting it as video content. So that way these search engines and social platforms will show your content. One, it's going to help you build brand, but two, it's going to help you stand out from your competition.
