Phil Risher shares an email playbook for HVAC and home-service businesses: send a first email with a strong offer like "$500 off a new HVAC unit," then follow up with those who opened it. One client generated $257,000 using this method.
$257,000 (this year)
2026-01-29
"$500 off a new HVAC unit" and "$250 off a new generator"
Everyone that says email marketing is dead is just doing it wrong. We had a client generate $257,000 in revenue from emails this year, all because we ran this two step process. First we send out one email and in the subject line we have a Strong call to action. 500 off a new H VAC unit. Schedule your fall cleanup. Get 250 off a new generator. Strong call to action. Then anyone that opens that email has shown interest in that subject line. So we take those opens and we send a second email. And in the subject line we say in your area and in the body we say, this is Phil from your H Vac contractor. We're going to be in your area next week doing an estimate and want to see if we can stop by and take care of that for you. They showed interest. Now you're giving them a reason to book. So if you want to make an extra quarter of a million dollars in your home service business this year, it's probably making you $0 right now because you're not doing this playbook. Hit me up.
