Phil Risher shows HVAC contractors how to actually use Google Business Profile. Change your primary category seasonally to match what people search for, post regularly, respond to reviews, and enable online booking so customers can schedule without calling.
Had an H VAC contractor that we were working with and they set up their Google Biz profile. They're getting reviews and they think hopefully I'm going to start ranking. The problem is is that their main category they selected was H VAC contractor. One low hanging fruit is to change it in the springtime to AC installation or AC contractor and then in the fall or winter you change it to heating contractor. This is going to give you one main category on Google and then you can be a lot more specific about the search results that you get. Not just H Vac but whatever the exact issue is that you want to solve. The other thing that most people miss is that they're not posting on their Google Business profile, they're not responding to reviews on their Google profile and they're never actually going back to check it. Another low hanging fruit opportunity is setting up online scheduling. Specifically with some CRMs you can set up online scheduling and integrated directly into your Google Business profile. So you have a button that says Book Online. There's a lot of ways that you can enhance your Google Business profile. You don't want to just set it and forget it and just pray that you get reviews and you start ranking.
