YouTube video (Phil Risher) criticizing the practice of digital marketing firms assigning inexperienced, often recent-graduate account managers to manage and grow home-service businesses. Risher argues these account managers lack real-world experience and measurable results, and advises business owners to question agencies about account manager expertise and track records.
And here's your new account manager. She just graduated college with a communications degree. She's going to be perfect to help you grow your business. She can't even manage her email inbox, let alone grow a home service business. Yeah, yeah, she didn't work out too well. So we got another graduate from college with a communications degree who's going to help you grow your business.
Look, digital marketing companies place these account managers that you work with for three months, then they're gone. They're straight out of college. They have no idea how to grow a home service business. When you go through this process, you need to ask them about these account managers and what do they know about growing home service businesses? What are these people's actual results? Because you don't want to just get placed with someone who's an order taker who's going to sit there and try to figure out what you're trying to say and piece it together and doesn't know anything about growing home services or digital marketing.
