Phil Risher shows two ways to boost demand without cutting prices: tell customers you only have limited stock left, or warn them that prices are going up soon so they should buy now.
Here are two ways to create demand for your business without giving a discount. The first one is limited quantity. This sounds something like we only have 10 slots left to get your service completed. Go now and secure your spot on our calendar before end of the year, the holiday season, whatever that might be. The other one is we only have five generators left. Be sure to schedule estimates a day so you can get one before the storm hits. The second way is to talk about manufacturer price increases. This would sound something like be sure to lock in your 2024 pricing in 2025. Manufacturers have already released a price increase or Prices up in 2025. Lock in 2024 prices today.
