Phil Risher noticed home-service companies ditching tech for printed brochures and pen-and-paper sales. He built an AI tool to bring data-driven insights back into the in-home pitch, where glossy booklets alone can't compete.
The funny story here is that we expected just in AI from the get go but actually what we found and talking with some of the largest most successful shops across the US is that they've moved off of tech back to pen and paper. We were seeing 60 page booklets that were printed out with full gloss color paper showing you all of the benefits and all the guarantees and all of the install processes and I mean people were happy because it allowed them to sell in value and show the brand value and the value of their business but what it didn't allow for was dynamic, dynamic data driven AI enabled insights right or kind of help during that sales process and pen and paper for us feels like a complete like return back a couple of decades and I think that is where we see we need to build the fundamentals so that we can actually bring in AI to help that in home sales experience. So that's what we started off with our in home sales presentation tool.
