#shorts Another Reason Not To Own a Mini Cooper 🤦‍♂️ #outdooradvertising #marketing #martech
4 Sept 2024 · 0 min

0:14
Short YouTube clip (Phil Risher) describing a Mini Cooper marketing program in which transponders built into cars interacted with billboards to display personalized messages (e.g., addressing a driver by name). The video highlights privacy/creepiness concerns and frames the tactic as another reason not to own a Mini Cooper.










