Phil Risher breaks down how Google Local Service Ads let plumbers, electricians, and HVAC contractors show up in multiple nearby cities without needing a physical location in each one. LSAs let you declare service areas like Bethesda, while organic local rankings require a Google Business Profile tied to that specific city.
You're trying to rank for Bethesda, but you don't have a Google business profile in Bethesda. You're never going to be showing up in this organic section. There's four sections on Google. There's Google Local service ads, which that's how these people are showing up. Then there's your ad section which this is your typical PPC like what you're talking about. Then the third section, this is called off site SEO. So what? Off site SEO is just SEO when it comes to like listing citations, backlinks and then your Google Business profile section, which is a whole different type of SEO. And then this is your on site SEO, like your blogging, your service area pages. So if you wanted to be shown in Bethesda, there's no way that you would be unless you had a physical location with reviews. However, if we did this search for kitchen remodel in Bethesda, Maryland, you can say that you service Bethesda, Maryland and then you can have your Google LSA shown in other cities as well. It's so impactful because yes, you can be the number one spot here, but you can also say that you serve other cities around you and you can pick all the different maps.
