Phil Risher breaks down Google's three ranking factors for local search: location, relevance, and prominence. Your business won't show for Dallas if you're not there. Reviews and trade keywords in your profile matter.
How can I get my business to rank higher in local search results? First thing is Google Business Profile. There's a couple things that Google takes in consideration. The first one is your location. So if you want to target a specific city, let's say Dallas, and you are not located in Dallas, your Google business profile would not be shown because you're not in Dallas. Same thing with relevance. Relevance means let's say that you're an electrician, but your business name doesn't have electrician in the name. Well, Google's not going to know if you're an electrician because your name doesn't say electrician. So they're not going to show you in their results. So your distance or location from the search, the relevance, and also the prominence. Your prominence means do you have enough reviews to be shown? Do you have a higher rating? So if someone has 200 reviews and you have 20 reviews, they're not going to show you because you don't have the clout or the prominence that they say. So from a Google Business Profile perspective, those are really the big three things.
