Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

#shorts If This Was Easy, Everyone Would Do It To Grow #hvac #plumbing #electrician #lawncare

30 Aug 2024 · 0 min

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Phil Risher explains that private equity portrayals make digital growth look simple (as in e-commerce), but in home services digital success requires managing many operational levers — customer service representatives (CSRs), pricing, and other business factors — making growth more complex than just sending traffic to a landing page.

The PE companies, they make it seem so easy. With digital, it's like, oh, you just pull this lever over here and like, then over here, you know, this comes trickling in. It makes sense from e commerce perspective. Oh, you just run more people to this landing page and convert them. But in home services, you have so many different levers. With CSRs, with your, your pricing, with. As you know, you're finding this out.