Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

#shorts My website traffic was going up, but my leads remained the same

23 Oct 2024 · 0 min

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0:21

A short YouTube clip by Phil Risher explaining that website visitors research before visiting a site (citing 87%) and emphasizing conversion rate optimization. He reports a typical benchmark of 5–10% conversion of website traffic into leads and states his company target of 10% (i.e., 100 visitors → 10 leads).

Questions this video answers

87%

5–10% conversion rate

10% (100 visitors → 10 leads)

You get traffic to your website and you need them to turn into a lead. There's a recent report that 87% of people do their research before going to your website. When they go to your website, they're just trying to say, is this the right company that I want to work with or not? And that's why conversion rate optimization is so important. The goal that we've seen is 5 to 10% conversion rate of website traffic into leads. Our goal as a company is to get that to 10%. If you get 100 people to your website, that should be 10 leads.