Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

#shorts PPC vs. PPL - Which is better? #electrician #hvac #plumber #guttercleaning #lawncare

22 Oct 2024 · 1 min

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Phil Risher compares PPC and PPL advertising for local service businesses like plumbing and HVAC. PPL charges per lead instead of per click, cutting wasted spend. Google Local Service Ads use PPL and require Google Guaranteed status and a background check.

Questions this video answers

Pay per click.

Pay per lead.

Google Local Service Ads (Google LSA).

You must get Google Guaranteed and go through a background check.

PPC is pay per click. When someone clicks on something, usually it's running a Google search ad and you're getting traffic to your website. You're paying Google Ad platform to pay per click. You're just paying for clicks, not for leads. Pay per lead is when you're paying a platform and they're sending you leads and you only pay when you get a lead. Google local service ads are pay per lead model, which means you only pay when you get a lead. You have to get Google guaranteed, you have to go through a background check, all this stuff. But the reason they're so good is because they are PPO pay per lead and not PPC pay per click. Where it can be a black hole of spending money.