A short YouTube clip by Phil Risher offering a practical email-marketing sales tip: track who opens your emails and call those openers (or have CSRs call them) using a non-creepy, warm outreach script referencing a promotion. The tactic converts open rates into direct sales conversations by targeting recipients already showing interest.
A pro tip on emails is when you see your open rate, then you can see all the people that open those emails. So clearly they're interested in whatever your subject line is. What you want to do is take that list of people and have you or your csrs call all those people. And now don't be creepy. Don't say like, hey, I saw you open my email. You know you want to say, but what it allows you to do is have warm conversations because clearly they're interested in those things. So then you can call them and say like, hey, not sure if you saw our email or not. We have this promo going on and I just wanted to see if you're interested in taking advantage of, which you know that they open the email so you know that they probably are somewhat interested. Kind of takes your email and then turns into a sales machine.
