Phil Risher breaks down why a remodeling company's $22,000 ad spend returned only $22,000 in revenue. The real problem wasn't the ads but the sales team's conversion rate. Fix the sales process first, then scale spending.
Questions this video answers
$22,000
Within 30 days
Chapters
Within 30 days of working with this remodeling company, we solved the biggest problem in their business. They spent $22,000 on ads, and they only made $22,000. They have been fighting with digital marketing companies for the past two years, trying to figure out why their ads were not working well. Lo and behold, we listened to the calls and we found out that their customer service representatives cannot convert the leads into jobs and they are wasting their money by spending money on ads. The leads are out there. There's tons of opportunity. But what they need to focus on is coming up with a sales script, getting everyone on the same page with the expectation for con conversion rates. Then all we have to do is turn on more ads and they're going to get more leads and close more deals for their business. The reason this is so important is because most marketing companies are going to take a commission off of what you spend. So they're going to want you to spend a lot more money on ads and tell you that all you do is spend more money on ads and you're going to grow your business. That's not always the case, especially when you can't close the deals. What you need is a marketing company that's going to go in and audit the ads and audit the leads to figure out what the real problem is that's going to unlock growth in your business.