This content was created by Phil Risher. This content was uploaded by Phil Risher. This is a YouTube video titled "Spending more on ads wont fix a broken process. #shorts" created on September 19, 2025. It discusses the importance of using AI answering services to avoid missing business opportunities, emphasizing integration with CRM systems like Jobber.
When you get busy with calls and they start coming in and you don't have someone to answer the phone, you don't want to miss out on the lead. I called an electrician last week and I had a problem in my home. One of my sockets actually burnt out on the wall. And the problem is that I needed to get an electrician to come in and look at it. So I called someone. The first person I called didn't answer. So I called the next person and that person answered and they actually got my business. This is not just me. This is every single person's customer that's out there. If you don't answer the phone when someone calls, you're not going to get the business. So how do you fix this? You need to implement an AI answering service. And not all AI answering services are the same. There are some that just answer the phone and then they send you a web form online. I personally like Jobber because it integrates with their CRM and AI answering. So someone can answer the phone via AI and book it right into your CRM on your calendar without you having to answer the phone. I wouldn't recommend doing this right off the bat as the first thing. I would still have a live person answer, but after hours, or if that person's on the other line, have it roll over to the AI assistant and book the call for you. The lesson here is if you're not using AI to answer your calls, you should be. And more importantly, you should use one that integrates with your CRM. If you're not using Jabber or you've never tried a CR that has AI Answering Service Incorporated, I got a link. I'll put it down in the comments and you can try it out for 14 days.
