Phil Risher says stop asking which platform works and start tracking return on ad spend. Pull your spending, leads, and quotes within 90 days to find what's actually profitable. His ranking: Google Local Services Ads, Google Search, Yelp, Meta, home shows, mailers, and Angie's List.
Which platform works is actually the wrong question. The question that you wanna ask is what platform produces a return on ad spend? You might say this platform works great for this other business that I just talked to and they're running Angie ads, or this platform works great and they're just on Thumbtack. The platform doesn't really matter. It's about pulling the data all the way through. It's about spending money, tracking the number of leads that you get, the number of quotes that you generated, and then the total return on ad spend that happens. And you can usually do this within 90 days, like the first 2 to 3 months, you can get a return on ad spend and know the platform that works. If I was to rank them out, I would say Google LSA, Google Search Ads, Yelp, Meta, home shows, mailers, and Angie's Thumbtack somewhere in between there.
