Phil Risher says ChatGPT, Claude, Perplexity, and Gemini now drive discovery for buyers, and traffic from ChatGPT converts at 7% - higher than organic or email. AI tools ignore your website design and pull content directly. Search your brand in these tools to see what appears, check Google Search Console for AI referrals, and fix pages that aren't showing up.
Your website is built for someone that will never buy from you. AI now sits between your buyer and your website. ChatGPT traffic alone converts at 7%, which beats organic, social, and email. And a fancy website like, you know, HTML, all the widgets and all that stuff, it looks nice, but AI can't even read it. All right, let's say you go to ChatGPT and you search for an HVAC repair company near you. It gives you 5 options and your competitor might be listed, but you're nowhere to be found. So let's say you go a step further, you ask another question like hot water heater replacement and same thing. And the reason is because AI pulls from content all across the internet. It doesn't care if you have a beautiful looking website or whatever, it skips right over that. So here's what you do today. Go to ChatGPT, Claude, Perplexity, and search your brand name, search your category and see if you even show up. Check what pages AI is pulling from and that tells you exactly what to fix. Then you can actually go into Google Search Console and see if people came from ChatGPT, Gemini, Perplexity, Claude, and you're able to start tracking behaviors based off of the places people are coming from and what they're searching and what they're landing on your website for.
