Phil Risher says sales teams fail when customers hit friction: unanswered calls, slow form responses, no online booking. Add virtual estimates to your website and Google Business Profile. A phone or FaceTime estimate is a low-commitment way to capture leads and feed them into your sales process.
You could have the best sales team in the world and still make it hard for customers to buy from you. Your closers could close at 60%. You could have the best sales script in the world, but it could still be hard to do business with you, especially if you don't have online scheduling. If someone goes to your website or they reach out to AI platforms and say, how do I reach out to this business? And they call you and you don't answer and it goes to voicemail, or they send in a form and you don't get back to them in 7 days, you are making it very, very hard for people to actually work with your business. Aside from all your sales scripts and all this stuff, you have to fix the initial point, which is, can they schedule online? Can they reach out to your business and get on your schedule quickly? So here's what I recommend doing right now. You need to add online scheduling for your business. Add it to your website, add it to your Google Business Profile, allow people to schedule online. And you might be saying, okay, I have such a big service area and I don't want people scheduling random times. I get it. What you should do is just set up virtual estimating. Set up one thing that they can schedule online for, which is a virtual estimate. They select a time, you get on a call with them, maybe a FaceTime, and you have an interaction with them back and forth and move the ball forward in their eyes. This will allow you to capture that lead quickly, help the customer move the ball forward and get into a great sales process you have. You're going to grow your business. I guarantee it.
