A short marketing-advice clip advising businesses to create organic content before running paid ads: use platform engagement to identify top-performing organic posts, convert those into ads with calls-to-action, and recognize that Google search still delivers the warmest leads—so don't replace search presence with Facebook ads, especially for home-service businesses.
They have no idea if the creative is good or not they're just gambling with their ads because they don't have any content. Create the organic content first then the platforms are going to tell you what gets the most engagement and has legs then turn that into your ads that you run because you already know that it's engaging and then add a call to action at the end. So yes you can still run ads. One caveat to this search is still dominated on Google so the search engine results page is where the warmest leads happen. I wouldn't go out and tell people take all your Google Ads and run Facebook ads on them right? I don't know any seven figure home service businesses that have been built on Facebook ads but what I am saying is that if you are running Facebook ads and you want to do more brand awareness then now you at least have a starting point of organic content that we know is going to be interactive that you can run ads with.
