Phil Risher says home-service businesses should ask "Was the job done right?" before requesting reviews. If the answer is yes, then ask for a 1-to-10 rating. This approach gets more positive feedback and gives you data to spot what's working and what needs fixing.
When we solve the homeowner problem first, that's when the home service business wins. The banner that you want to operate from is we're not asking for a review. When we call people, the first question is, was the job done right? And putting the customer first. If they are happy, then it's like, okay, I'd love to hear that. Let me ask 1 through 10 then, how did we do? And that's just such an easy segue. This is a natural conversation. And that's actually where we get really critical feedback for the business. You start to get a pulse on your customers telling you your strengths, weaknesses, opportunities, and threats. To the business. So that's really where at a business level we can also use AI to summarize for the business, here's the roadmap you need to follow to improve.
