Phil Risher shows home service companies three Google Ads mistakes costing them money: no lead tracking, sending traffic to generic websites instead of landing pages, and skipping keyword optimization. One client went from $11,000 to $86,000 in ad revenue after fixing them.
From $11,000 to $86,000 in revenue from Google Ads.
Here are the three most costly mistakes home service companies make with Google Ads. The first one is they have no visibility on return on ad spend. They're just throwing money at the Google gods, hoping that they get leads, but they don't know if they're actually getting leads into their CRM for return on ad spend. The second thing is they're not driving traffic to landing pages. They're sending traffic to their website and it's not set up to convert. They don't have any visibility into tracking numbers or tracking forms, and they're just praying that they get leads. And the third thing is that they're not using all that data to go back into their Google Ads and say this is working or it's not working and audit the key keywords that they're actually running. They're just letting it run and hoping that it works. If you want to keep making these mistakes, go right ahead. If you want to be like one of the clients that we work with that went from 11,000 in revenue from Google Ads to $86,000 in revenue in Google Ads by fixing these three things. DM, me, Google Ads. And we'll take a look and see if we can help you.
