A home-service business owner spent $22,000 monthly on Google Ads and earned $22,000 total because leads never converted to jobs or sales. You need full-funnel tracking from leads through quotes to actual revenue, not just lead counts, to know if your ads are profitable.
Stop celebrating Google Ad leads. This is the twenty two thousand dollar home service business mistake. They stop at just the leads. Digital marketing company says, hey, you got this many leads, here's your cost per lead, here's your conversions. But they don't go and figure out if it actually turned into any revenue. So we had a client spending $22,000 a month. He didn't know anything after the lead came in. And when we pulled the data the first month, he spent $22,000 and he made $22,000. This tells you that just spending more money on marketing is not going to grow your business. You have to have the full funnel. You have to know that I spent 22,000, I got this many leads that turned into this many jobs, that turned into this many quotes and then ultimately this much sales and revenue, which is why we're spending all this money on marketing. So if you can't walk through that funnel in your home service business, then you're probably in this death wheel of spending money to the Google gods and getting conversions and leads from your digital marketing company and you need to tie all the way into return on adspend data.
