STOP HUNTING FOR LEADS, START FARMING #hvac #electrician #plumber
13 Mar 2024 · 0 min

0:15
A short YouTube clip by Phil Risher advising service businesses (HVAC, electricians, plumbers) to stop "hunting" for leads (actively pursuing each lead) and instead "farm"—build a strong online presence where customers find you and book directly. Farming is presented as the scalable approach; hunting is described as unscalable.










