Phil Risher tells local service providers to stop paying Google and instead partner with businesses that already have customers. Pay $50-$100 per qualified lead only when it arrives, no upfront cost. It beats competing against companies with years of SEO and thousands of reviews.
Let's say, you know, you do gutter cleaning, you find a lawn care company, you do HVAC, you find electrical or plumbing company, and you say, hey, instead of paying Google, I'm going to pay you $50 a lead or $100 a lead. You send me your leads. Now you— this is— you hit on this before. You don't have to pay any money upfront. All you're doing is paying when they give you leads. So it's a pay-per-lead model. So it's free until you get leads or customers coming in. So when we talk about new customers, a lot of times, to your point, If you're in a saturated market, there's gonna be people that have been doing SEO for 10 years. To think that you're gonna come in and magically get 3,000 Google reviews and outrank them and all this stuff, it's not realistic. But building B2B partnerships and taking and building a brand of partnerships around you is realistic cuz a lot of people are not doing it.
