Phil Risher says home-service businesses blame traffic when the real problem is their website doesn't convert. Missing local targeting, trust signals, estimate calculators, and chat options mean visitors leave without calling.
A lot of businesses think they have a traffic issue, but it's really a trust issue. We see this all the time with home service businesses. They have website traffic to their website, but they don't know if it's local traffic or if it's people all over the world. They also don't have the right call to actions on their website to convert those website visitors into leads. So they have stock photos without real photos with logos on it. They don't have an estimate calculator or a pricing guide or online scheduling. They just say, go to contact us here or call us now. Nowadays, people don't just want to call you, or if they want to fill out a form, they fill out a form. But there's other ways that they can communicate. They can chat with you, they can get a pricing guide, you can build trust with them on your website so that way they do convert into a lead.
