0:15

Short YouTube recommendation by Phil Risher (uploaded Dec 6, 2022) listing three technology initiatives for 2023: (1) adopt text message marketing (speaker cites ~98% open rates), (2) implement online scheduling using platforms like Schedule Engine or Timetap, and (3) use artificial intelligence to automate marketing processes. Each item is presented as a concise, actionable recommendation.

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AI slop is quietly killing your website traffic

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When your agency tells you to raise your ad budget, who benefits most?

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AI rewards companies that look real because they are real.

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ROAS tells you what a lead is worth.

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Start upstream with real conversations, not with generic AI output.

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If an agency only tells you what’s broken, they’re not the right agency

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you're blaming Google for a problem that happens after the phone rings

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This is where long term marketing beats short term tactics.

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Marketing and sales have to work as one system.

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