Phil Risher shows how a home-service company with 6,000 contacts generated $263,000 in revenue just by sending a monthly newsletter. Most businesses track new leads but ignore their existing customer database, leaving money on the table.
You know, what actually hurts growth is not always visible in your dashboard. There's one big piece that we see missing from most home service businesses, and that is that they don't utilize their past customers. In your dashboard, you can see the leads coming in, you can see the return on ad spend, all the front-end data. But what you don't see is the missed opportunities on the back end. So for example, we had a company that had 6,000 people in their database. They never emailed them once. And if they did email them, it was just a random thing that the owner sent out when they were slow. What we did was we set up a monthly email newsletter to go out and it generated $263,000 in revenue just by sending that out. Your dashboard would never show you this missed opportunity inside of your business when it's sitting in plain sight to generate a quarter of a million, even a million dollars of revenue just by doing this.
