A home-service expert endorses Phil Risher's book, arguing that owners chase leads when they should fix their systems instead. The real problem isn't generating leads but measuring conversion gaps and tracking the metrics that actually drive growth.
Yeah, so I sent my manuscript over to this guy. He's really big in home service, and I asked him to read it and give me his thoughts, and he actually wrote an endorsement, and he said this: Most home service business owners think they have a lead problem when they actually have a systems problem, and that's what makes this book so valuable. Phil does a great job showing owners how to stop chasing more leads and start measuring and improving the numbers that actually drive growth. The chapters on conversion gaps and business scorecards alone are worth more than the price of the book. If you're serious about building a scalable home service business, this is a blueprint worth studying.
