Phil Risher says home service businesses should budget 1-5% of monthly revenue for marketing instead of treating it as occasional. Even $100 can test what works, then scale the winners.
If you want to grow your business, you have to think of marketing as something that's a real part of your business, not just something that you randomly think about when you need to get jobs on the books. What we see the top performing home service businesses do is setting 1 to 5% of their revenue aside every single month as a marketing budget. Once you have a real budget, you can allocate it towards the specific platforms that you want to spend money on or partnerships that you want to build. Even $100 is enough to test what works. Start small and scale smart.
