People hesitate to call contractors because they worry about cost and wait time. Put your price and availability in your marketing message, and offer free virtual estimates. One clear message removes the doubt that stops them from calling.
The two questions people ask on the phone when they call in are what? How much do you charge to come out? And when can you get somebody there? Yeah. So your marketing could answer the two questions that they wanna call about. What if we already answered it when they call? They're like, yes, I want the drain cleaning. I want the inspection. I want the whatever. Cause they already know what it's gonna be. As contractors, know the number. Answer me a couple questions, send me a picture, I'll give you the price. If your marketing message solves that right there, you could go on social media and be like, when your water heater breaks, you get there fast. Call for a free virtual estimate over the phone. People are gonna call cause that's what they want. If a particular thing isn't working. Working, before you blame the media or the platform, we gotta take a really hard look in the mirror at the message.
