Phil Risher argues that starting with AI to generate ideas and adding a personal touch doesn't create unique content. Real content starts with customer questions from calls, layered with your expertise, then AI fills the gaps. His team built an agent to automate this customer-first workflow.
A lot of people start with ChatGPT or Claude to come up with ideas, and then they ask ChatGPT or Claude to create the content, and then they give their 2 cents underneath of that, which is their unique thing that they think is non-commodity content, where really they should flip it the other way, which is start with your real customer questions from your calls, then add your expertise and knowledge on top of the problem, then fill in the cracks with AI on top of it. That's how you create unique content. And this is exactly why we built the agent to do that. Instead of starting with ChatGPT or Claude, start with your real customer questions and build up.
