This content was created by Phil Risher. This content was uploaded by Phil Risher. This is a YouTube video titled '“That’s probably the best description I’ve ever heard” RETARGETING EXPLAINED #homeservicebusiness' featuring Phil Risher discussing strategies for retargeting prospects and customers in a home service business context, recorded on August 20, 2024.
Probably the best description I've heard. Basically taking all your prospects and customers, prospects that didn't convert through your funnel, and you're putting them into a big blue ocean, a huge, usually it's a honeyhole gold mine of like, you know, 10, 20,000 people plus. So you're going to be emailing them something or some special offer. So we have a $25 voucher for something or an email cross selling a Douglas system or something else. And that part of the equation is they already know like and trust you, so you need to get in front of them and then retarget them to bring them back into your funnel.
