Paid search delivered 11× ROAS year-to-date, with Local Services Ads performing best: 199 leads from $14,400 spend, half the cost-per-lead of standard search. Total channel revenue hit $284,000.
Chapters
We have over 11 return on ad spend in the first 4 months of running search ads. If we did 11x all the time, that's really good. But the potential was even better at 62. Overarching, this is a high-level overview that says we have 11x year to date, and that's really good. LSA is even better success story. From year to date, we spent $14,400, 199 charged leads. Cost per lead is about half of search ads. So that's really good to know. But overall, at the end of the day, return on ad spend is the biggest marker and we've done $284,000. Thousand in revenue year to date. That's a 20x return. The whole point of all this is to say, does this channel work for my business or not? And the answer is hell yeah.