Phil Risher's team grew a home-service company's revenue 41% in five months without extra ad spend. They replaced manual callbacks with instant texts and emails, pushing lead-to-quote conversion from 61% to 84%. A 14-day nurture sequence doubled the estimate close rate from 34% to 68%, adding $271,000 in revenue.
Chapters
We grew this home service business by 41% without spending any more money on ads, and it only took us 5 months to do this. And we did these 2 things. First, we fixed their booking rate. When a vliet came in, they just left it up to their customer service representative to call them, and they were doing 61% of the leads into actual quotes. We set up an instant text and email to go out, and that jumped up to 84% of the forms and requests that came in turned into quotes. Then we had to fix their bucket. They were leaking out estimates. They would send an estimate and then pray that the person would work with them. So we set up a 14-day nurture sequence to nurture their estimates. And they went from a 34% close rate to a 68% close rate in estimates, ultimately growing their business $271,000 in 5 months. If you wanna work with a marketing company that actually cares about growing a business, not just spend more on ads so that we get commission from it, shoot me a DM and I'll walk you through the entire playbook.