Phil Risher rates marketing channels for home service businesses. Google Local Service Ads, email marketing, and B2B partnerships each score 10/10. Email alone can generate $250K to $1M yearly; B2B partnerships hit $1.5M.
Meta ads, 3 outta 10. They're usually cheap leads and you have to work them really hard in order to get any money out of it. Traditional SEO, 5 outta 10. It's still important right now and it is the foundation for the future, but it needs to be refined if you wanna rank in AI search. Google local service ads, 10 outta 10. It's the number one spot on Google and it's pay per lead, so you only pay when you get a lead. Yelp ads, 7 outta 10. If you don't have a good game plan for working messages, which 70% of the leads are gonna be messages, you're gonna feel like it's a scam. But if you have a system in place, you can 10x your return. Email marketing, 10 out of 10. It's free and these people already know, like, and trust you. And if you have a system in place, you can generate $250,000 to $1 million a year. We've done it many, many times for home service businesses. Google search ads, this is going to be 8 out of 10 if you know your return on ad spend. It doesn't feel like a black hole and you're just praying to the Google gods. You can generate 5x, 10x, 20x return if you do it right. B2B partnerships, 10 out of 10. Golden line, it's free, pay-per-lead, and it doesn't matter the algorithms. You build a partnership with the complimentary service and they send you deals. At my home service business, we generated $1.5 million a year from this, so I know it works.
