Businesses scaling past $1M track exactly which partners send referrals and how many each year. Once you identify your top sources, invest in and equip them to keep referrals flowing. If you're starting out, look into your broader network like other HVAC companies to find untapped partners.
Do you know who your referral partners are and how many referrals they are sending you a year? The tracking element of that and the ability to identify the relationships that are producing revenue for your company, that is step one so that then we can invest in them and equip them and energize them to continue sending you business. If anyone is just starting and they don't know exactly who is sending them referrals, that's an opportunity to really dive into your greater network, your greater community, and think about who can you identify HVAC companies are a really good referral partner for us. Let's go build relationships with other HVAC companies. Make that a system in your business to build those strategic relationships as well.
