Phil Risher tells home-service business owners spending over $1,000 monthly on Google Ads to stop guessing. Without knowing your Return on Ad Spend, you don't know if that $1,000 made $10,000 or lost money. Demand concrete ROAS numbers from your agency instead of just spending more.
If you own a home service business and you are spending more than $1,000 a month on Google Ads, I need you to listen to me very carefully right now. If you do not know that you spent $1,000 and that made you $10,000 or $0, you need to stop running your marketing on gut feeling and start asking for return on ad spend numbers. If you talk to your marketing agency and they keep telling you, spend more on ads, you're gonna grow your business, but you can't say that that $1,000 turned into anything, you're just gambling with your marketing spend and it's not gonna help you grow.
