Phil Risher shows how to track which ads actually make money: assign unique phone numbers to each ad source, transcribe calls, and label them by platform. At month-end you'll see exactly which ads generated leads and which converted.
If you're spending money on ads and you don't know if it's making you money or not, this is the quickest fix to figure it out. You need to get tracking numbers on all of your ads. So when someone calls from that ad, the tracking number registers and says, this is a call from that ad. You can also listen to the call with the transcript and you could put a whisper message on that says, this is a call from Yelp. This is a call from Meta ads. This is a call from Google ads. And it allows you to start tracking the calls of where specific things are coming from. So then you know at the end of the month where all my leads came from and if they turned into anything. If you want to set up call tracking numbers and you don't know how, that's That's exactly why CallRail exists. You go there, you get some numbers, you forward them into your business, you label the numbers so then you know where the calls came from, and you can put whisper messages on those numbers. If you want to try CallRail, I'll put the link down in the comments.
