Phil Risher explains why online businesses succeed through clarity, not volume. A client treated social media like a billboard with repetitive sales pitches, but people resist being sold to. Instead, educate your audience, answer their questions before they ask, and position your brand as a credible guide.
The businesses that win online are not always the loudest, they're the clearest. We had a client that we worked with once and he treated their social media as a billboard. It was just constantly bombarding people with, do you want this? Do you want this? Do you want this? Service here, service here, service here. People don't want to be sold. They want to be educated. They want to enter into a story and they're the hero. You're not the hero. Your presence online is not just a billboard to shout out that you do this, you do this, you do this. It's to build credibility for your business. The way that you show that you're the clearest is by answering questions that your customers have before they even ask them. This shows that you know their problem better than they do.
