Phil Risher says Google's AI search now gives direct answers instead of blue links, so SEO means getting AI to trust your brand. He recommends extracting real questions from customer service calls and turning them into content, using an AI agent to automate the process.
Your SEO company's job is to not get the click, it's to be the answer. Clicks are gone. Answers are what's relevant now. When you go to Google and do a search, right now it has AI mode. When you click AI mode, it doesn't show a bunch of blue links like it used to and you try to get clicks. It's giving answers and then making recommendations. So the game of SEO is no longer to try to be the number one ranking spots and to get clicks. It's to have these AI platforms trust you to show you as the answer. So here's what you can do right now. You need to be listening to your customer calls and taking those call transcripts and turning them into content. And it's exactly why we built an AI agent to do this, to create unique content for our clients so that way they don't have to guess about content creation. But more importantly, they know exactly what to make that people are asking so that way they can be shown in AI search when people search for the questions that they're already asking on the phone.
