Phil Risher says home-service businesses win by showing up where customers search. Nine out of ten people start on Google, but AI platforms are taking over with conversational questions. You need trusted content that signals expertise so the platform recommends you when someone needs a plumber or electrician.
A lot of times I talk to people, they say branding, lead gen, you just got to show up in more places and you're going to get more leads. That's not always the case, especially in home service. It's about being in the right place at the right time so people find you when they need you. 9 times out of 10, people are going to Google to start their search whenever they need a plumber, an electrician, HVAC repair. You need to make sure that you're being shown in those platforms. It is shifting right now with AI search where people are not just going to Google, but they're interacting with these AI platforms asking questions, which is why you You have to be building awareness for your business by creating content so that these platforms trust you and recommend your business. If you are not visible in these platforms and you're not building trust on a proactive basis, you're not gonna be shown when the time comes that a customer needs you.
