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Phil Risher says home-service companies hitting $1M revenue need concrete playbooks to reach $10M. His team's seven playbooks added $250K to $1M per client last year. One playbook, a lead follow-up system with a call script, boosted a client's booking rate from 42% to 60%, generating $80K in extra revenue.

Chapters

More from Phil

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AI rewards companies that look real because they are real.

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you're blaming Google for a problem that happens after the phone rings

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This is where long term marketing beats short term tactics.

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Marketing and sales have to work as one system.

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