Phil Risher breaks down how home-service companies scale from $1M to $10M revenue using a three-stage funnel: Visibility, Conversion, and Retargeting. He's codified seven playbooks that plug gaps in the sales process by leveraging your existing CSR and CRM system.
How do you get new customers? How do you track the customers that you get? How do you convert the leads into sales? And then how do you retarget your past prospects and customers? In a visibility side, there's 4 ways to get new customers. In a conversion side, there's 3 ways to convert visitors from your website all the way into a sale. And then from a retargeting side, there's 2 ways to do that. And so I started building out this customer journey, and we have about 7 playbooks now that we implement in businesses, and they walk through that sales funnel. And basically we're taking these playbooks and plugging the holes. This is how I came up with this whole process. I made it my mission to go and help home service businesses, and we've slowly refined it down to what we serve is $1 million to $10 million home service businesses that are residential focused, that have a CSR and a CRM. We know if they have those pillar pieces, when we plug in these 7 playbooks, there's no way that they can't grow.
