Phil Risher says AI search agents now look for two things on your website: pricing and availability. If you don't have online scheduling or visible availability for the next two weeks, customers will book with competitors instead.
If booking you is harder than ordering food online, customers are gonna move on. Specifically right now where we are with AI search, agents are going out crawling websites and they're coming back with information. They want to know two things. They want to have a pricing guide, how much does something cost? And they want to know your availability to do it. If you do not have online scheduling on your website, or you don't have virtual estimates, or you don't have anything available for the next two weeks, what do you think is going to happen? Do you think that agents are gonna recommend your business? Do you think people are gonna wanna work with your business so they have to call you, they don't talk to you, then you call them back and they text them and this whole thing? No. They're gonna go to a website that has online scheduling. They can schedule a service and get the service done. Do not make this hard. The easier it is, the more customers you're gonna get.
