Most home-service marketing chases likes instead of leads. A high-view LinkedIn post got zero leads while a low-view post targeted to specific needs produced two. Balance broad branding with expert posts that have clear calls to action.
Most content fails because it's made for likes and not leads. I had a post on LinkedIn that had 100,000 views in two weeks and I got zero leads from it because it was top of the funnel. Funny things that I was posting. I had another post that had 200 views and I got two leads from it. Why? Because the content was so narrow and specific to my audience that it converted people right away. So if you're creating content for your home service business, you could do the whole dance and funny stuff and branding, which is fine and it's good. You should do top of the funnel stuff. But you also need content that's subject matter, expert authority. Creating content with call to actions at the end that says, hey, if you have this problem at your home, then reach out to me and we'll have someone at your house tomorrow to take care of this. No video would be good without a good call to action like this. So if you need good digital marketing, go to flashconsulting.com and we'll help you out.
