Phil Risher says text the lead immediately after they submit your form, not just email. Set up automation to ask for photos and their address right away, and keep surfacing their problem to show you're the solution, not just another salesman.
When someone fills out a form on your website, you want to have a text and email go out right away because you have 3 channels: phone call, text, or email. You might call them at some point, but you want to text and email to open up that conversation. That way they feel like they're moving the ball forward. What homeowners do, we go on the websites, we look for the companies, we reach out to them, and then we say, okay, I'm done, we'll see when they reach back out to me. When you text or email them, you move the ball even more forward, so you stand out as the team that's moving the ball forward even more. And you're getting the pictures, and that's the usual initial thing. Set up a quick automation to ask for pictures, address, to move the ball forward. Then inside of the lead process or estimate nurture sequence, you want to make sure that you're getting at the problem to say like, hey, you still didn't solve this, is it still a problem you're having, yes or no? Instead of just being that nagging salesperson, you want to agitate the problem and position yourself as a solution.
