An entrepreneur running a home-service consulting firm hired a top salesperson who closed bigger deals than he ever had, despite being new to the industry. With sales handled, he shifted to spreading the message about data-driven marketing and automation for home-service businesses.
Chapters
I have the conviction I can get on a call. I used to work at a home service business. It's easy for me to talk to other home service business owners and tell them all the problems because I had them. Then I had to hire a salesperson because I had so many leads and so many meetings that I couldn't even keep up with them. He's crushing it. He's closed bigger deals than I ever closed, and he's new to the space. And for me, I can feel confident that I have someone and a system built out for sales so that way I can go out and get the message out there more that home service businesses need a consulting company that uses their data, does good digital marketing, and ties it all together with automation. And it's helped me significantly be able to buy back my time and focus on higher leverage things for the business.