the real growth doesnt come from more clicks. #shorts
6 Jan 2026 · 1 min

0:40
Phil Risher argues that growth comes from selling value, not clicks. Make prospects believe they can't get your offer anywhere else. Sell expertise and rarity, not price.

Phil Risher argues that growth comes from selling value, not clicks. Make prospects believe they can't get your offer anywhere else. Sell expertise and rarity, not price.
When you're good at selling value is that when that person you're selling to, they believe that they cannot get what you're offering anywhere else but with you. So if you think about what's valuable, it's something that's rare, it's something that you can only get one of. That's why it's valuable. So you have to be able to sell what you sell. In a way has the prospect believing that, man, I can't get this anywhere but with you. So whenever you're not relying on price and you're trying to sell value, you have to know what that is then. Therefore, when you talk about consequences of the price objection. Those consequences versus what you offer have to be so far apart. The biggest one is the tech. The sales rep is like, you're getting me. So they got to get them to believe that your expertise is what they're going to get.