Phil Risher says businesses waste money on ads when they don't follow up systematically with emails, texts, and relationship-building. Without follow-up, leads disappear and customers don't return, no matter how much you spend on marketing.
Good marketing cannot save bad follow-up. You're spending a bunch of money on ads and you're frustrated that your cost per lead is so high to try to get customers in the door. And the problem is, is that you're turning and burning customers. You do not have any follow-up systems to get people to actually close their estimates. You also don't have a follow-up system to turn people into repeat customers because you're not emailing them, texting them, building any relationship with them. So yeah, of course you're going to be spending a ton of money to get customers coming in the door because you don't have any follow-up system to actually turn them into revenue and you're going to be stuck.
